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Founder’s Letter

Our Story

Hello, I’m Bruce Snyder, Founder of Grip Up Golf®.

Where the game became a lifelong passion

1964

Where the game became a lifelong passion

As a young kid, I spent my summer days at the local 9 hole public course, Nature Trails, from 6:30am until dark. My father dropped me off and my mother picked me up each day. It was local, not a long distance phone call from the clubhouse. I spent 90% of my time at Nature Trails, on or around the practice green, from the day school was out until the bell rang in September. Of course, that all changed when I was old enough to bale hay or lay drain pipe on the farm. I played golf, however, every chance I got and my love for the game never wavered.

My first set of clubs was a half set of Northwestern’s in 1964. My parents purchased them from the Montgomery Ward catalog. I was 8 years old and hooked on golf. Golf has been the one consistent force in my life for the last 60 years. Other activities like fishing, skiing and basketball have come and gone, but golf was my first love and has been my passion the whole of my life.

The process begins

2014

The process begins

Following a 30 year career in the service industry, the one thing I wanted to achieve was to invent a golf related product that all golfers would find useful. I wanted to experience the entire process from beginning to end, from designing and building prototypes to filing patents and taking product to market. This was a thirst to learn something new, using the right side of my brain, where the creative juices live (in myth).

The first project was a golf club caddie (patent #10,099.098 B2) that would replace a traditional cart bag to securely protect and store your clubs in the “grip up,” ready to play position. (Clubs are upside down in your golf bag and have been so for hundreds of years.) Prototypes were cobbled from cardboard, foam and wood in my garage for many months before professional design engineers collaborated to produce a composite prototype intended for concept.

A premium on simplicity

A lesson in invention

A premium on simplicity

That was when I learned a valuable lesson about invention and the process. You’ve heard the expression, “just because you can, doesn’t mean you should.”

I immediately saw the complexity in what we had created and with complexity comes many moving parts and elevated cost of production. (Where was A.I. when I needed it?) The project goals shifted from seeking completion to offering concept and I.P. for the taking. But that experience brought about an awareness in the process that there is a premium in the simplicity of invention.

But that experience brought about an awareness… that there is a premium in the simplicity of invention.

Grip Up Golf® · 2020

The club stand takes shape

The next project would be the Grip Up Golf Club Stand. I had seen “homemade” versions of club stands guys pieced together in their garage. They were crude “one offs” that were somewhat functional, but not much to look at. They lacked pizzazz and attention, that are important features. If you see the club stand, you see your clubs and you don’t forget them.

So I designed bright colors on a sleek, yet simple design that wouldn’t take up valuable real estate in your bag. I used vinyl hose from Continental that is weatherproof, durable, malleable, attractive, protective and made right here in the USA, like our club stands.

…pizzazz and attention, that is an important feature.

Built for the course

Then it hit me!

In “cart path only” (CPO) situations, golfers often take a towel, an extra club or two and a range finder with them to the fairway, because it’s wet and they don’t know the distance of their next shot. Why not add features for CPO use as well? That’s when I added the key ring and landing pad for the towel, ball marker and range finder. The Grip Up Golf® 2.0 Club Stand is versatile in any situation you might need more than one club and your other tools as well.

I hope you’ve found your Grip Up Golf® Club Stand to be useful, but not too useful. That means the course is wet, you’re in a bunker or you’ve probably missed the green. Stripe it! Hit those greens. Leave it on your bag. It looks good in six different colors to match your bag. But on the occasion you do miss the green or have CPO, use it in every occasion and save your clubs and range finder from the “lost and found.”

From the garage to the green

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